We are proud to announce that the Campaign for AG Barr’s Carribean juice drink KA has gone live!
Check out the #AAAKA promo video
BiG! have been commissioned by PHD Worldwide and AG Barr to Align talent, create the campaigns content, and broker a media partnership with Leading UK Urban website GRM Daily. The campaign, called #AAAKA – “Access All Areas” will feature Ghetts, Tempa T, Lady Lushurr and BBC Waterloo Roads upcoming star Paigey Cakey. The artists will be the face of the content, giving fans a AAA experience through content, and real world opportunity.
#AAAKA Website
Check out
@ladyleshuur and @paigey_cakey with @itsabigthing co founders @sketchymedia @philkemish #aaaka” />
As much as I don’t like Chelsea I have to applaude their new campaign It’s blue, “What else matters?”
Not even a shirt in sight but a clever piece of content summing up the story and passion of Chelsea football club by lobbing Blue paint over the players and still managing to make it engaging!
The content drives people to pre order the New Chelsea shirt without even seeing it, proving your passion for the club and creating a social stir across the Chelsea fans, one of the best pieces of content i’ve seen from a football club in a while!
Watch the Behind the scenes making of..
BiG!Score
4.2/5 – For the pure fact of David Luiz looking like a blue swamp monster!
Evian, the water brand from Danone, is urging consumers to rediscover their “inner baby” in its first TV spot in two years, returning to the baby theme from ‘Rollerbabies’ and ‘Baby Inside’.
Evian’s ‘Skating Babies’ advert was one of the most viewed – and critically acclaimed – viral videos of 2009.
And now, four years later, they’re back.
Amazingly, they haven’t grown – they’re still babies – but they’ve moved on from rollerskating to… dancing. Hoorah!
Take a look at the new viral and let us know your thoughts!?
BiG!Score
4/5
We love this creative piece of content, would have liked to see the idea evolve a bit more after 4 years but the idea behind the campaign is still insane.
Evian – Baby and Me is Back
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